About Us


Budgy Smugglers are the pair of swimmers you always wanted but never had the chance to buy. If you have no idea what we’re talking about, don't worry, you're not alone. All you need to know is that budgy smuggler is Australian for blokes swimwear 

A lot of people ask us why we are "budgy smuggler", not "budgie smuggler"? We really wish we had a good answer. Two of our favourite explanations are the impressive sounding, "it has to do with trademark law, you wouldn't understand it", and the mysterious sounding "we're not detail people, we are concept people".

The sad fact is, we only realised the incorrect spelling after it was too late to change back again. So budgy smuggler should have been budgie smuggler. But you know what, however you spell it, you'll still look great in a pair of smugglers.

All budgy smugglers are 100% Australian made in our factory in Sydney with the top quality Made fabric. We understand when it comes to smuggling your budgy there can be no compromise on quality.

Budgy Smuggler is family owned and run by a few 20 something year olds who aspire to never have a traditional desk job.

The company was founded in a back yard and we are stoked that people from all around the world are discovering the joy of smuggling!  


Frequently Asked Questions


Where do you make Budgy Smugglers?

Right here in Australia! We’re located in Manly, Sydney and we have our factory just up the road - from printing to cutting to sewing, all right here in Sydney. !


Why do you make in Australia when you could make overseas for cheaper?

At Budgy Smuggler we are focused on how well we can make a garment, not how cheap we can do it.

Australia has a long and proud tradition of swimwear design and production. It is the birthplace of the speedo (now Budgy Smuggler :)) style swimwear. We are proud to continue this tradition.

Plus when you put on a pair of smugglers / smugglettes, we want you feel that you’re putting on a genuine garment crafted with love. It is literally a piece of Australia that you are wearing.


How did it all begin?

It literally started as a joke amongst mates with someone writing ‘budgy smuggler’ on the back of a pair. A few people found it funny so we got a little website set up to sell online. At some point we are hoping it catches on.


Where do the ideas for your designs come from?

Normally people at the pub. We haven’t had a good idea in a long time.


You seem to be involved in quite a few community events and organisations, is this something that’s important to you?

We started out just with a few mates smuggling for a laugh… I guess it was our own little community. There was never an intention to become a ‘business’ or a brand so we’ve always followed things that interest us and that involves community initiatives.

At Budgy Smuggler we want a reputation for quality. When we think of this we think not just of making quality products that put a smile on people's’ faces, it is also about being a quality brand in terms of looking after our community.

We have never worried too much about making money. For the first decade in Budgy Smuggler’s history we lost money (we were one of the great expensive hobbies of all time:)) and had other jobs/loans to keep the business afloat and growing… but we were also able to get involved with community initiatives and do things like co-host Strut the Streets which raised a quarter-million dollars over this period for the Australian Indigenous Mentoring Experience (AIME). While from a profit and loss perspective this didn’t make sense in the short term, in the long run we believe in a ‘swings and roundabouts’ approach and we’ve been fortunate that events like Strut the Streets have helped to build a loyal following.


A lot of professional athletes wear smugglers when they’re playing sport. How come? 

We thought rather than answer this ourselves we’ll ask a couple of sports men and women about how they think Budgy Smuggler has helped...


"Well, Budgy Smuggler started around the same time as we went on to win 10 of 11 origins so you don’t have to be too much of a genius to figure out the secret ingredient…" - Queensland, Australian and State of Origin forward, Sam Thaiday

Sam Thaiday after a Broncos win powered by the Spicy Bintangs.


"It is just a new level of support while I’m scrummaging"  - Wallaby Tatafu Polata Nau

"Since wearing them I’ve been hitting the ball a lot cleaner and I haven’t been called ‘champ’ at training once" - Faf du Plesssis

"Smugglettes really help you turn defense into attack" - Ellia Green, Olympic Gold Medalist Rugby 7s.


Australian Womens’ Sevens Ellia Green 


"Before I wore smugglers I wasn’t a World Champion. Since wearing smugglers, I have become a World Champion" - Tim Reed, Australian Ironman Champion and World 70.3 Ironman Champion.

Tim Reed, celebrating with family after winning the Ironman 70.3 World Championship. He competes ‘old school’ and even cycles up to 180km in smugglers. That is one tough human being The only leg he doesn’t rep the smugglers is ironically the swim where competitors wear a wetsuit.


"I would never have kicked the winning goal for the Orange Emus if it wasn’t for Budgy Smuggler" - Findlay Mingon, Country Park Football Superstar


While we think it is unfair to take all of the credit for the accumulation of World Titles, AFL flags, Olympic Gold Medals and NRL Premierships above, we are happy to do so.

Smugglers are also handy for being comfortable, keeping everything in place, and being less likely to fall down in a tackle. Professional athletes and particularly footy players were early on the uptake as they typically move between showers and ice baths at the end of the game… and no one likes getting in an ice bath nude.

Sincerely though, it is a real honour to be a part of dressing rooms of every level from park and country footy / cricket to World Champions, Olympic Champions and National Premierships/Flags. Part of smuggling is the camaraderie that builds in these team both on and off the paddock. We love to be a small part of this.


How did the Smugglettes (female) range come about?

In 2009 we hosted the inaugural Budgy Smuggler olympics. Teams were mixed and the girls competing suggested (instructed) us to make a women's range that was functional, looked good and that didn’t take itself too seriously. So we did.

This is one area we are really focused on over the next few years.


Budgy Smuggler has a number of designs made by emerging Aboriginal Australian artists, how did this come about?

Budgy Smuggler has a long and strong connection with Aboriginal and Torres Strait Islander Australians who were some of the early adopters with Budgy Smuggler, particularly professional athletes / footballers. It’s a community we love and are fiercely loyal too. A general shout out to all the mob out there.

First Australians also make some of the most incredible art in the World. We are honoured to be able to share some of these designs with the World through our swimwear. Importantly, artists retain ownership of the work and a royalty is paid on each sale to the artists and/or to a nominated charity partner.

We note that Budgy Smuggler is on the land of the Guringai people and we pay full respects to Elders past, present and future.


What’s next for Budgy Smuggler?

Great question. We’re largely figuring this out as we go so if you’ve got any gold ideas flick em through to budgy@budgysmuggler.com.au.

We are looking to open a UK/Europe specific website in early April of 2017 so we can deliver overnight in this region.

We also are keen to build our underwear range and have more bucket hats available. We like bucket hats.

Thank you for making it this far.

That is all.

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